The Automotive Training Academy

Immediate impact training that helps drive performance in an ever-changing automotive market.

Dealership Training is a Long-Term Plan, Not a One-Time Event

The Automotive Training Academy takes a hands-on training approach that allows attendees to learn while they practice new and innovative techniques. Interactive teaching methods such as group discussions, simulated role-play experiences, and performance evaluations are used in correlation with the latest dealership training curriculum to enhance the attendee’s understanding and proficiency with the course material. And training doesn’t stop once the course ends. Our virtual learning platform provides continuous education opportunities that automotive professionals can use to sharpen their skills at any time. 

With the Automotive Training Academy, your dealership will have the knowledge and tools needed to stay competitive in the ever-changing automotive market.

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Courses Offered to Dealerships

F&I Training

Get immediate-impact training that drives PVR and penetration rates, and increases CSI scores via our Finance & Insurance courses
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Sales Training

Develop a high-performance sales team with our proven 5-step process for personalized customer experiences online and offline
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Development & Compliance

Foster career growth, employee retention and improved performance with consistent, well-rounded training for your team
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Service Training

Increase customer retention with training around customized service programs that improve current and future profits for your team
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EV Sales Professional's Blueprint

The demand for EVs is growing every day and sales professionals need to be prepared to work not only with this new type of customer but also with this new type of vehicle. New in 2023, the EV Sales Professional's Blueprint course provides the knowledge and tools needed to master EVs and provide a clear and confident presentation to any customer.  
Learn More about EV Sales Training

Award-winning training that grows your business

The only constant today is change. Meeting the expectations of today’s customer while staying competitive isn’t easy. Dealers need modern, effective training that’s more than a one-size-fits-all approach. With the help of the Automotive Training Academy by Assurant, you can boost team performance across your dealership and increase PVR, penetration rates, and CSI scores.

  • A wider range of training options, delivery methods, and profit-boosting strategies for every area
  • Constantly evolving curriculum to meet the needs of a shifting customer
  • Seasoned trainers bring together more than 300 years of retail automotive expertise and knowledge
  • Flexible, award-winning training online, at workshops, or at your dealership
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With 11 years of excellence in dealership training and 43 awards earned, Assurant is proud to receive 2024 Dealers’ Choice Awards in Sales Training and Special Finance Training.

Meet our trainers

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Ty Viger
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Dwayne Wiggins
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Joshua Cherny
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Reese Dailey
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Paul Dosescu
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Tim Gerber
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Nick Fabrizio
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Josh Krach
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Amy Le
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Trent White

Highlight: Virtual Learning Platform

Next-Gen Online Training for Flexible Learning

Experience the next generation of online training and development. This interactive learning platform offers access to 150 self-guided, industry-leading training courses designed for all areas of the dealership. 

To accommodate your needs and provide your team with vital knowledge and expertise needed to succeed, we offer interactive online training that helps build F&I, sales, service and leadership skills across your team.

Learn More About Our On Demand Platform

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Latest Thought Leadership From Our Automotive Team

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Automotive

Celebrating F&I performance: One millionth Assurant Vehicle Care contract sold

Assurant Vehicle Care suite of protection products surpassed one million in contract sales after just 12 months on the market.

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Close-up of a car wheel with Assurant's NADA tagline 'All In. Always On.' in the foreground

Automotive

Talk of the Town: Driving the discussion at NADA 2025

The 2025 National Automobile Dealers Association (NADA) annual conference is just days away, and the Assurant team is looking forward to what we’ll see there. Here's his thoughts on what the buzz will be about on the show floor.

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Selective focus on a new car and blur the dealership professional salesman and couple purchasing brand new car.

Automotive

Get a roadmap to improved performance across your dealership

Unlock a high-impact plan for performance in every area of your dealership with the Assurant Business Development Analysis

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Ready to learn more about our training options?

Talk to a Training Expert