Optimize Your Trade-in and Upgrade Program
As mobile phone prices continue to rise, trade-in offers are an increasingly important part of the economic equation for incentivizing consumers to upgrade their devices. Mobile carriers with optimized trade-in and upgrade programs can offer their customers better value, encourage demand and generate revenue from new devices.
At the same time, the right asset disposition program can monetize reverse logistics by reselling legacy devices into secondary markets. The trend toward upgraded devices will only accelerate as carriers adopt 5G to improve services and networks. Carriers with the right offers will be better positioned to gain brand loyalty and capture new market share in the 5G era and beyond.