Multifamily Housing Industry Insights

Managing your rental property's online reputation will drive new leases from prospective renters in a digital era.

If you're looking to get the attention of prospective renters, you'll want to start with your online presence. Read on to find out just how important your property's online presence can be to getting more leases signed.

Downsizers, one of the five renter personas we identified in our Assurant research, will need the property manager and leasing staff's help in making the transition from their own, private home to a shared apartment community.

The pandemic lent us valuable findings on renters which allows us to suggest ways you can create a deeper and stronger connection with your renters.

A few years ago, smart in-home amenities seemed futuristic. Today, smart amenities have become a standard necessity to consumers while looking for a home.

Renters are now searching for the convenience and connectivity that comes with smart amenities. Tech support is now an expectation for those in search of their new homes and the amenities that come with it.